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“Come and be inspired”

Our initial focus was to provide exclusive couture bridal wear but with demand we have expanded to include a host of designer ranges to our collection, with ensembles suitable for all occasions. Still holding a passion for finding brides their perfect outfit, we are proud to be able to dress a bride and her entourage. You don’t need to get married to visit us, we have that special something for everyone no matter what the occasion. Walk into the world of Este Couture and feel inspired.

About Este Couture

Born out of a beautiful emotion that brings two people together, marriage is about celebrating a woman, her dreams, her mystical beauty and her innate strength. From when you say yes, Este steps in to transform your wish into a dreamlike reality.

At Este Couture, a compilation of some of the most acclaimed and promising designers from India’s prolific fashion industry are made accessible beyond borders. The interplay of celebrated Indian designs, techniques, weaves, embroideries, fabrics, artistry and colours come together in breath-taking traditional and innovative contemporary ensembles.

Collection of Este Indian Bridalwear

With creditable experience and knowledge of the wedding and fashion industry, the team at Este Couture carefully crafts an assortment of the newest and most fashionable range befitting every occasion. Right blend of Indian heritage with influences from around the world and the choicest selection of fineries, accessories and luxury jewellery.

Our London boutique is designed to empower a bride and her party as well as those wanting to look their finest. We believe our patrons deserve the highest quality of service and undivided attention; hence our personalised private appointments are true to the ethos of exclusivity and customisation.

Beautiful Range of Indian Bridalwear

Meet the Team

Ashvinder Virdi
Founder

With the yearning to introduce the very best of Indian bridal couture and occasion wear along with prêt and jewellery to the UK, Ashvinder Virdi nurtured Este Couture. A professional background in the financial sector and having spent a number of years residing abroad, Ash dedicated considerable amount of time observing fashion choices and the lack of it as well as the spending habits of Asian women. On returning to the UK, Ash was determined to present innumerable quality options to a modern fashion conscious woman. Driven by passion and career with a deep entrenched understanding of the market, Este has emerged as one of the leading fashion retail destinations today. The vision was simple - Este Couture is to give each woman the chance to be dressed by the most talented, visionary and internationally acclaimed Indian designers. Since its inception, Este has achieved phenomenal growth, reviews, press coverage and more importantly a loyal client base, with many of our ladies returning season after season. Este Couture is proud to have won numerous awards and accolades including The British Asian Wedding Award in 2017 for the Best Wedding Boutique in the South of England.

Veena Taank
Senior Stylist & Customer Relations

Veena has been with Este Couture since the beginning in 2015. Originally working to feed a passion, Veena soon transitioned from her profession in welfare to join Este full-time and continues to helm customer relations and styling at the boutique. Adept in finding the right outfit for each client befitting any occasion or event, her ability to engage with customers is truly unmatched. Seeing the glow of a bride when she has found the perfect outfit for her special day is the emotion that drives Veena to make sure each client leaves the Este Boutique smiling from ear-to-ear. Her eye for detail and design comes from a natural affinity to fashion, craft and workmanship. "Knowing you’ve made an impact on a couple’s special day is the greatest satisfaction ever…seeing those final pictures of her on her big day, makes everything worthwhile.”

Marketing Department
Marketing & Advertising

For all marketing and advertising related queries, please contact our team on the email below.