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About Us

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Welcome to Este Couture

Come and be inspired

Este Couture was founded in 2014 by Ashvinder Virdi, who had a passion for bringing stunningly unique Indian designs to the UK.

Not just for the Indian market, the pieces she has selected appeal to any modern woman who wants to feel elegant, eye catching and original. All the designers that feature in the Este Couture boutique have been chosen because they embody the heritage and tradition of India whilst celebrating the femininity of women in a modern context.

Este Couture started with bridalwear and after opening their flagship boutique in Staines, have added new Pret collections, exquisite jewellery, accessories and Warp N Weft to their range. This range continues to grow each month.

Book a private appointment at the boutique to view today.

“Este Couture’s passion is to make every woman we dress feel dazzlingly beautiful and unique. Whether that’s in a modern 2 piece shorts ensemble or our stunning bridal wear and traditional lenghas. Our designers and collections are hand picked for their incredible originality and detail in every piece. From couture gowns to our Gem Palace jewellery, Punjabi Jutti shoes and Banares saris, we know that Este Couture’s customers feel truly special.”

Ashvinder Virdi, Founder

Bridal wear, pret, jewellery & accessories
Stunning collections, book today


Meet The Team


Este Couture London boutique (previously Amaya Ashu): designer couture, Asian bride, bridal wear, Indian couture, red carpet gowns and jewellery.
By private appointment.